Havas Summer Internship Project
Role: Copywriter

Team:
Group Creative Directors - Jimmy Dietzen, Josh Mizrachi
Design Director - Hayley Jungmann
Copywriter Interns - Jalyn Lockett, Jason Mogle
Art Director Interns - Wei-Ting Huang, Deandre Washington
Design Intern - Korey Adams
Account Interns - Quinn Redeker, Stephen Leacock
Strategy Intern - Nichole Hickman
Production Interns - Mary Baisley, Pricila Carmona
PR Intern - Kayla Brooks

INSIGHT: The use of mental health services is at an all-time high. However, within the Black community, there’s less momentum. To encourage Black individuals to seek proper treatment, we wanted to start in a place where they feel comfortable opening up.

IDEA: Partner with a local Black-owned salon and a Black therapist. The salon will be rebranded, and the therapists will coach the stylists and remain on-site to answer any client questions.