Citi National Merchandising Campaign
CHOSEN CONCEPT FOR Q1’24 CREATIVE*
THE ASK: Provide fresh, new creative for the Q1’24 National Branch Merchandise Campaign.
FINAL CONCEPT WRITE-UP:
“Keep It Simple”
When figuring out your finances, it’s best not to overcomplicate things. That’s why you need a banking relationship that you can rely on no matter what — and Citi has you covered. Whether you’re just getting started or further along on your financial journey, simplified banking from Citi offers everything you need to make progress. There’s no need to overthink or stress about the next step — it’s just a matter of being ready to get going.
*Additionally, clients opted for this concept to be leveraged for the creative direction of Q2’24’s campaign work.
CREATIVE EXECUTIONS FOR “KEEP IT SIMPLE”
TEAM:
Copywriter: Jalyn Lockett
Art Director: Ely German
CHOSEN CONCEPT FOR Q4’24 CREATIVE
THE ASK: Provide fresh, new creative for the Q4’24 National Branch Merchandise Campaign.
FINAL CONCEPT WRITE-UP:
“The Next Move”
The end of this year is quickly approaching, so now is the perfect opportunity to set yourself up for future financial growth with Citi’s simplified banking solutions. With just a few months left to go, you still have plenty of time to reflect on how far you’ve come, redefine financial priorities, and plan out next steps so you can build a strong foundation for next year’s success. Whether you'd like to start investing or reach a new saving goal, Citi will be there to help you take action.
CREATIVE EXECUTIONS FOR “THE NEXT MOVE”
TEAM:
Copywriter: Jalyn Lockett
Art Director: Wei-Ting Huang / Adam Selcke
CHOSEN CONCEPT FOR Q2’25 CREATIVE
THE ASK: Provide fresh, new creative for the Q2’25 National Branch Merchandise Campaign.
FINAL CONCEPT WRITE-UP:
“Make Room For More”
When getting ready for what’s next, it can be tempting to fixate on what didn’t go as planned and worry about unexpected shifts. However, moving forward requires searching for the silver lining in every situation, creating new opportunities for growth, and seeking out a better future.
The path forward is yours to shape, and with Citi’s extensive financial tools and resources, you can continue on your journey to financial success.
CREATIVE EXECUTIONS FOR “MAKE ROOM FOR MORE”
TEAM:
Copywriter: Jalyn Lockett
Art Director: Ivoree Larkin
