TEAM:
CCO - Myra Nussbaum
Creative Director - Jackson Ozark
Design Director - Hayley Jungmann
Copywriters - Emilly Olivares, Jalyn Lockett
Art Directors - Wei-Ting Huang, Ely German
Designer - Korey Adams, Alejandro Rea
Illustrator - Mark McGinnis
Producer - Nichole Schiavo

SUMMARY:

In Chicago, there are more than 68,000 unhoused people. In partnership with The Night Ministry, advertising agency Havas Chicago created a classic holiday window installation with a twist – to shed light on the reality for so many in our city.

While busy shoppers and commuters walked by the windows of the agency's downstairs lobby, The Donation Display encouraged them to take a moment to help those experiencing homelessness.

Through a QR code, passersby were able to make a direct donation to The Night Ministry, or use the drop-off box in the lobby to donate coats, hats, gloves, and other winter clothing items while holiday shopping.